Ditemukan 1 dokumen yang sesuai dengan query
Henny Saraswati
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Abstract. The achievement of the banking sector's lending product is not consistently followed by the same level of achievement of other products. Therefore, it is important to observe customer segmentation, figuring out customer satisfaction, and to find out the influence of customer satisfaction toward the customer's willingness to cross-sell and providing recommendations on each segmentation. The purpose of this research paper is to identify individual debtor segment, identifying the influence of debtor's satisfaction toward cross-selling ...
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bogor agricultural university, graduate program in management and business, 2014
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Artikel Jurnal Universitas Indonesia Library
