Ditemukan 43 dokumen yang sesuai dengan query
Muhammad Alishahdani Ibrahim
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Reputation is a key construct in organizational sciences since reputation signals its past behavior and its prospect in the future. The purpose of this paper is to explore the development and influence of both personal and organizational reputation and its impact to customer support. The organiza-tion life cycle theory is applied to the “SM” foundation, one of Indonesian largest Islamic social enterprise which experienced fast growth and decline due to the decline of its leader ...
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Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2012
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Artikel Jurnal Universitas Indonesia Library
Nosica Rizkalla
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Retailers produce their own private label brand as a strategy to distinguish their products from competitors’. Based on previous research, store image and service quality can be used to improve private label brand image and purchase intention. A Research is conducted at Lotte Mart, Gandaria City Mall in Jakarta to find out whether store image and service quality could influence private label brand image and purchase intention. This research adopts Wu et.al.'s framework (2010). Data ...
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Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2012
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Artikel Jurnal Universitas Indonesia Library
Hapsari Setyowardhani
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The general objective of this research is to determine the primary motivation of the poor in the use of mobile telephone. The data collection was conducted by selecting 300 respondents which have income below minimum regional wage (or Upah Minimum Regional/UMR), living in Jakarta, Bogor, Depok, Tangerang,or Bekasi, and have at least one person as dependants.This study found that in general, the impact of mobile phone use on overall life quality is affected by perception ...
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Depok: Faculty of Economics University of Indonesia and Philip Kotler Center, 2012
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Artikel Jurnal Universitas Indonesia Library
Tu Van Binh
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To identify factors affecting satisfaction with service recovery of banking sector and overall satisfaction, together with the effect of customersatisfaction on repurchase intent and word-of-mouth intent in the banking in Vietnam, a survey is conducted on 215 customers.Those respondents, who are buying services from the bank, namely Vietnamese Local Bank (VLB), have experienced in service failure and service recovery in their transaction with VLB, and lived in Ho Chi Minh City. Structural equation model (SEM) ...
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Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
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Artikel Jurnal Universitas Indonesia Library
Ardiansyah Ardiansyah
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This research aims to examine the influence of marketing mix carried out media performance social media portal on attitude towards a social marketing program,and its relationship with source credibility of the portal. This study was focused on "Generasi Berencana" Program (Generation with Plan Program, a program aimed at educating the youth on family planning) The Research employed Structural Equations Modeling (SEM). Based on data from 150 respondents it can be concluded that in social marketing ...
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Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
pdf
Artikel Jurnal Universitas Indonesia Library
Mochammad Auditya Brilliant
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The number of Internet users in Indonesia and e-commerce sales is growing. However, Indonesia is less active in e-commerce research compared to other Asian countries, and existing studies cover limited area. The purpose of this study is identifying the impact of customer satisfaction and trust on loyalty in e-commerce and identifying the factors that influence satisfaction. The results are that information quality affects trust and that trust affects loyalty. E-commerce websites should focus on delivering ...
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Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
pdf
Artikel Jurnal Universitas Indonesia Library
Ardi Wirdamulia
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This research demonstrates that brand performance can be enhanced not only through brand personality
congruence with customer personality, but also through brand personality fit, namely the
moderating fit of customer value proposition to brand personality. Through a study covering 125
brands, the result demonstrates that the moderating fit between brand personality and the different
level of customer value proposition positively affects brand performance. Price-quality relationship
for attribute-based customer value, self-construal for consequences-based customer value and selfregulatory
focus as goal-based customer value ...
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Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
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Artikel Jurnal Universitas Indonesia Library
Rachmi Rida Utami
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Todays situations force telecomunication company to continuously evaluate, select and prioritize
its product portfolio in order to determine the strategically important products. An analysis of critical
success factors that determine product’s strategic importance acts as a good introduction to review
and manage the product portfolio as well as to seek ways to develop the product. To achieve this, the
company is required to have good alliances and collaborations between departments, develop a clear
focus and seek innovative ways of doing ...
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Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
pdf
Artikel Jurnal Universitas Indonesia Library
Sarabjot Singh
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In the competitive era of retailing, retailers need to understand the importance of store format preferences.
The study aimed to understand consumer store loyalty; in-depth interview was conducted to
examine consumer store loyalty antecedents for two retail formats: specialty stores and multi brand
stores. The study conceptualizes store loyalty factors like program loyalty, trust and brand commitment.
Trust and brand commitment act as mediating factors between store image and store loyalty
formats, and also between brand image and store loyalty ...
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Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
pdf
Artikel Jurnal Universitas Indonesia Library
Sri Rahayu K
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This study generally aims to analyze how the preferences of Indonesian as a customer in consuming local and imported products. The specific purpose of this study is to confirm measurement tools of the customer perceived brand equity, which are product country image, culture, marketing mix, and product quality. The result of this study indicates that Indonesian consider much about the marketing mix and product quality, while not so much considering culture.The product country image on ...
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Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2012
pdf
Artikel Jurnal Universitas Indonesia Library
