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Ditemukan 7 dokumen yang sesuai dengan query

Nye, Joseph S.

Understanding global conflict and cooperation: intro to theory and history

" This text deftly employs lessons from both theory and history to evaluate conflict and cooperation among global actors and to provide students with a resilient analytical framework. From twentieth and twenty-first century conflicts to global trade and finance, global governance, and the information revolution, Understanding Global Conflict and Cooperation, formerly known as Understanding International Conflicts, expands substantially on previous editions of this classic work to provide a lucid and thought-provoking survey of international relations ... "

Harlow: Essex Pearson, 2014

327.2 NYE u

Buku Teks Universitas Indonesia Library

Martin, Titman Keown

Financial management : principles and applications / Titman Keown Martin

Harlow, : Essex Pearson, , 2014

658.15 MAR f

Buku Teks Universitas Indonesia Library

Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity

" For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United State ... "

Harlow: Essex Pearson, 2013

658.827 KEL s

Buku Teks Universitas Indonesia Library