Ditemukan 11 dokumen yang sesuai dengan query
Depok: Department of Management Faculty of Economics and Business, Universitas Indonesia,
658 AMJ
Majalah, Jurnal, Buletin Universitas Indonesia Library
Iin Mayasari
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ABSTRACT
The objective of the research was to analyze the internal aspects of individual consumer to perceive the massive prestige brands. The brand chosen was influenced by conspicuousness, uniqueness, functional value, extended-self, hedonism, exploration, value consciousness, vanity. The research used quantitative approach by conducting a survey college students, workers and housewives. A total of 300 questionnaires were distributed, but only 243 questionnaires were used for further analysis. The data were analyzed by multiple regressions. Conspicuousness ...
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Depok: Department of Management Faculty of Economics and Business, Universitas Indonesia, 2017
658 AMJ 9:1 (2017)
Artikel Jurnal Universitas Indonesia Library
Jeanne Ellyawati
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ABSTRACT
The purpose of this study is to identify customers' response to service failure. The response is about why some customers are likely to complain and others are not. This study adopts the concept of customer complaint behavior (CCB) with three-dimensional model: private response, voice response, and third party response. It is also identified the relationships between CCB and customers demographic backgrounds such age, gender and education backgrounds; and their complaining behaviors. Data were collected from ...
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Depok: Department of Management Faculty of Economics and Business, Universitas Indonesia, 2017
658 AMJ 9:1 (2017)
Artikel Jurnal Universitas Indonesia Library
Usep Suhud
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ABSTRACT
This study is intended to investigate the impact of brand trust, brand affect, self-image congruity, and functional congruity toward brand loyalty of coffee shop visitors. Participants were approached conveniently in several modern coffee shops in August-September 2014 in southern Jakarta. In total, there are four hypotheses to be tested using 200 usable valid questionnaires. As a result, three hypotheses were accepted - the links between brand trust and brand loyalty, self-image congruity and functional congruity, ...
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Depok: Department of Management Faculty of Economics and Business, Universitas Indonesia, 2017
658 AMJ 9:1 (2017)
Artikel Jurnal Universitas Indonesia Library
Siti Hasnah Hassan
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ABSTRACT
Consumers worldwide have reacted negatively to food products made from genetically modified (GM) ingredients. This study strives to understand the importance placed by consumers on the features of a product when purchasing halal yogurt drinks with GM or non GM ingredient along with the level of antioxidants, price, flavor and Halal certification from JAKIM. In addition, their attitudes towards genetically modified foods, in general, and their purchase intention towards genetically modified yogurt drinks, in particular, ...
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Depok: Department of Management Faculty of Economics and Business, Universitas Indonesia, 2017
658 AMJ 9:1 (2017)
Artikel Jurnal Universitas Indonesia Library
Nesya Vanessa
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ABSTRACT
The objectives of this research are to identify customer purchase behavior, obtain the number of customer clusters, and form customer profile in order to find situation-based customer purchase behavior pattern. From the given data, the RFM method and K-Means clustering are used to identify the customer purchase behavior and profiles. The result of this research showed that the customer clusters are formed differently in every product category based on the RFM value and K-Means clustering. ...
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Depok: Department of Management Faculty of Economics and Business, Universitas Indonesia, 2017
658 AMJ 9:1 (2017)
Artikel Jurnal Universitas Indonesia Library
Joko Adinegara
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ABSTRACT
The concept of satisfaction is being practiced worldwide at very large scale and has drawn significant attention from academics and practitioners, because it played an important role in company marketing strategies and it was recognized as driving force of loyalty. Although the antecedent of satisfaction was widely learned, the antecedent of satisfaction is still debate by the researcher. The aim of this article is to develop more integrative constructs of satisfaction and its consequences and ...
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Depok: Department of Management Faculty of Economics and Business, Universitas Indonesia, 2017
658 AMJ 9:2 (2017)
Artikel Jurnal Universitas Indonesia Library
Maklon Felipus Killa
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ABSTRACT
The aims of this study is to investigate the role of product innovation portfolio and customer value creation in bridging the gap of research entrepreneurial risk-taking orientation and marketing. Wood crafts firms that are in the city of Bandung, Yogyakarta and Solo which has been regarded as a creative city in Indonesia used as a sample. Sampling was done by using a combination of purposive sampling and convenience sampling. Data were collected using a questionnaire ...
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Depok: Department of Management Faculty of Economics and Business, Universitas Indonesia, 2017
658 AMJ 9:2 (2017)
Artikel Jurnal Universitas Indonesia Library
Rosiwarna Anwar
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ABSTRACT
The objective of this study is to explore and examine supportive factors of Mass Rapid Transport (MRT) implementation in Jakarta, Indonesia. Successful implementation requires proper understanding of which factors are influential to the acceptance of this technology. The population of this study is commuters along the North to South route of Jakarta MRT development site. We conducted the survey in thirteen locations along the track based on the Station Development Plan. We obtained only 392 ...
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Depok: Department of Management Faculty of Economics and Business, Universitas Indonesia, 2017
658 AMJ 9:2 (2017)
Artikel Jurnal Universitas Indonesia Library
Stacia Reviany Mege
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ABSTRACT
The increasing popularity of reality shows renders them as potential media for tourism promotion. However, there is limited research regarding the impact of destination exposure in reality shows. This study aimed to investigate the impact of destination exposure in television reality shows on destination image, familiarity, and travel intention. To test the hypotheses, a within subject experiment was conducted. A worldwide popular reality show, The Amazing Race, was used as a stimulus for the participants. ...
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Depok: Department of Management Faculty of Economics and Business, Universitas Indonesia, 2017
658 AMJ 9:2 (2017)
Artikel Jurnal Universitas Indonesia Library
