Ditemukan 6 dokumen yang sesuai dengan query
Riznaldi Akbar
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This study examines the validity of governmental supports and policies; and financing for entrepreneurs in the context of global entrepreneurial activities. Our studies are based on the rich datasets of the Global Entrepreneurship Monitor (GEM) database covering 108 countries from 2001 to 2014. In this study, we examine whether countries with more favorable policies and supports towards entrepreneurship and availability of financing for entrepreneurs would result in the higher country’s entrepreneurial activities. We use total ...
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Buiness School Universitas Pelita Harapan,
338 DEREMA 11:1 (2016)
Artikel Jurnal Universitas Indonesia Library
Tuong-Minh Ly-Le
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ABSTRAK
Despite the emergence of social media in many aspects of Vietnamese lives, including marketing and promotional activities, Vietnamese organizations have used little social media in their crisis communication efforts. The organizations are hesitant to adopt social media in crisis communication and prefer to use traditional media because of its controllability and professionalism. However, with the increasing number of organizational crises that started on social media in the past years, it is arguably that Vietnamese stakeholders ...
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Karawaci Tangerang: Buiness School Universitas Pelita Harapan, 2018
338 DEREMA 13:1 (2018)
Artikel Jurnal Universitas Indonesia Library
Julia Tri Purnomowati
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Kegiatan berbelanja identik dengan konsumen yang lahir pada tahun 1977-1994 atau disebut Generasi Y. Generasi Y sendiri digambarkan sebagai Generasi yang memperhatikan penampilan dan gaya berpakaian, sehingga Generasi Y merupakan konsumen potensial. Bagi Generasi Y, kegiatan berbelanja tidak lagi dianggap sebagai tindakan sederhana, melainkan tindakan yang berorientasi untuk hiburan. Untuk itu, pemasar pada kelompok ini membutuhkan pendekatan yang berbeda dalam menggarap pasar konsumen Generasi Y. Untuk dapat menentukan pendekatan dalam menggarap pasar konsumen Generasi Y, ...
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Karawaci Tangerang: Buiness School Universitas Pelita Harapan, 2018
338 DEREMA 13:1 (2018)
Artikel Jurnal Universitas Indonesia Library
Berto Mulia Wibawa
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ABSTRAK
Dampak globalisasi mendorong banyak pengusaha ritel dari luar negeri dengan kemampuan kapital yang besar melakukan aktivitas bisnis di Indonesia. Hal ini didukung oleh fenomena industri fashion yang saat ini semakin berkembang di Indonesia. Pembelian tak terencana (impulse buying) merupakan tindakan pembelian yang dilakukan konsumen dimana sebelumnya belum ada rencana untuk membeli produk tersebut. Penelitian ini bertujuan untuk menguji hubungan fashion involvement, positive emotion, hedonic consumption tendency, dan fashion-oriented impulse buying pada ritel fashion di Galaxy ...
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Karawaci Tangerang: Buiness School Universitas Pelita Harapan, 2018
338 DEREMA 13:1 (2018)
Artikel Jurnal Universitas Indonesia Library
Nova Ch. Mamuaya
Karawaci Tangerang: Buiness School Universitas Pelita Harapan, 2018
338 DEREMA 13:1 (2018)
Artikel Jurnal Universitas Indonesia Library
Nguyen, Tuan Duong
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In this study, the relationship between high performance work system (HPWS) and organizational citizenship behavior (OCB) in multinational corporations (MNCs) in Vietnam, a fast-developing country with highly economic growth in Asia, was investigated. Besides, the underlying mechanism of this relationship was also explored. From the social exchange approach, an underlying mediated mechanism of career success in the relationship between HPWS and OCB was hypothesized. Data collected from individual employees working in multinational companies in Vietnam ...
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Karawaci Tangerang: Buiness School Universitas Pelita Harapan, 2018
338 DEREMA 13:1 (2018)
Artikel Jurnal Universitas Indonesia Library
