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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Xena Aprilianti
An Analysis on How Rihanna's Savage X Fenty Lingerie Line Promote and Communicate Their Brand Personality and Brand Positioning Through Their Instagram Page = Analisis Bagaimana Bisnis Pakaian Dalam Milik Rihanna Mempromosikan dan Mengkomunikasikan Kepribadian Merek dan Penentuan Posisi Merek Melalui Instagram Mereka
" Brand identity refers to how a company believes it should be perceived and identified by consumers. Brand identity is essential to differentiate a brand from its competitors. A strong brand identity is critical for establishing credibility, reputability, and quality for a brand. Two core components comprise a brand's identity: personality and positioning. A brand can communicate with and promote its brand identity to consumers in a variety of ways, one of which is through social ... "
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library