Ditemukan 3 dokumen yang sesuai dengan query
Woodside, Arch G.
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Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell ...
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United Kingdom: Emerald, 2016
e20469267
eBooks Universitas Indonesia Library
Woodside, Arch G.
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Case Study Research reviews and applies the best literature on case study methods from several disciplines providing strong rationales for adopting case study research methods alone or in mixed-methods. This second edition uses combination of a broad and deep coverage of multiple case study research genres to comprehensively explore the topic. ...
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United Kingdom: Emerald, 2017
e20469494
eBooks Universitas Indonesia Library
Woodside, Arch G.
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Trade Tales, Advances in Culture, Tourism, and Hospitality Research, Volume 14 describes and explains HSDs. Volume 14 includes 26 original firstperson customer experience stories of problems/opportunities and outcomes, with most stories including customer and sales/service associate dialogues. The volume includes experiential exercises for the reader to hone her/his skills in managing HSDs – a multiple-choice exercise following each story. The exercises ask the reader to select a solution to the problem/opportunity in the story. Each ...
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United Kingdom: Emerald, 2017
e20528301
eBooks Universitas Indonesia Library
