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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Windya Nazlaa Maharani
Pengaruh User-Generated Content Terhadap Testimoni Rose All Day Sebagai Strategi Media Sosial Mereka Terhadap Consumer Purchase Intention = The Effect of User-Generated Content on Rose All Day's Testimony as Their Social Media Strategy on Consumer Purchase Intention
" Social media has become one of the most important things in this digital era. Dynamic, widespread and often real-time interactions have made it possible for social media to significantly change the landscape for managing brand images (Gensler et al., 2013). This research focuses more on beauty enthusiasts who use Instagram as their most used social media platform and have an interest in Indonesian local beauty brands. The aim of this research is to know the ... "
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library