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Ditemukan 1 dokumen yang sesuai dengan query
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Tuong-Minh Ly-Le
Gaps in perceptions on social media use in crisis communication between vietnamese organizations and stakeholders / Tuong-Minh Ly-Le
" ABSTRAK
Despite the emergence of social media in many aspects of Vietnamese lives, including marketing and promotional activities, Vietnamese organizations have used little social media in their crisis communication efforts. The organizations are hesitant to adopt social media in crisis communication and prefer to use traditional media because of its controllability and professionalism. However, with the increasing number of organizational crises that started on social media in the past years, it is arguably that Vietnamese stakeholders ... "
Karawaci Tangerang: Buiness School Universitas Pelita Harapan, 2018
338 DEREMA 13:1 (2018)
Artikel Jurnal  Universitas Indonesia Library