Ditemukan 1 dokumen yang sesuai dengan query
Surya Sutriono
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During decades, man tried to sells and buy goods to fullfill their needs. Promotion, campaign, direct marketing, has been used to attract a potential buyers to persue costumer by provoking their purchase intention. But nowadays, promotion has become much and much expensive, people get bored to direct selling program. Theese days, people has become more and more careful to choose a product. Word of Mouth, is a potential power to seducing other people?s purchase intention ...
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Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
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UI - Skripsi Open Universitas Indonesia Library
