Ditemukan 1 dokumen yang sesuai dengan query
Siti Sulma Mardiah Zahedy
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This research aims to apply the quantitative tool data envelopment analysis (DEA) to help a local infocom (information & telecommunication) company in measuring and comparing the productivity (i.e. efficiency) of its intemet service supply forces. The company chose its outsource agencies to be evaluated on their distribution channel productivity.
The DEA is able to point out Which agency is the most productive (i.e. efficient) in its marketing effort relative to its peers. This unit afterward Will ...
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
S45630
UI - Skripsi Open Universitas Indonesia Library
