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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Siti Hasnah Hassan
Consumer preference for genetically modified halal yogurt drinks
" ABSTRACT
Consumers worldwide have reacted negatively to food products made from genetically modified (GM) ingredients. This study strives to understand the importance placed by consumers on the features of a product when purchasing halal yogurt drinks with GM or non GM ingredient along with the level of antioxidants, price, flavor and Halal certification from JAKIM. In addition, their attitudes towards genetically modified foods, in general, and their purchase intention towards genetically modified yogurt drinks, in particular, ... "
Depok: Department of Management Faculty of Economics and Business, Universitas Indonesia, 2017
658 AMJ 9:1 (2017)
Artikel Jurnal  Universitas Indonesia Library