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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Simangunsong, Gorby
Roles of ambient conditions in building hotel guests loyalty the effects of hotel ambience on the formation of overall image customer satisfaction and loyalty intentions
" [This research was intended to examine the critical role of ambient-condition factors in the formation of overall image, customer satisfaction, and loyalty intentions. The results of the research was taken from a sample of 156 luxury hotel customers in Jakarta to demonstrate the influence ambience conditions factors have on the formation of overall image, customer satisfaction and loyalty intentions. Odor/Aroma was found to be the most significant ambience factor which affected overall image while on the other ... "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
S61566
UI - Skripsi Membership  Universitas Indonesia Library