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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Silvia Adinda
The rule of core and peripheral service attributes in increasing word of mouth in homestay industry: mediating effect of relationship quality = Aturan layanan utama dan atribut periferal dalam meningkatkan word of mouth di industri homestay: memediasi pengaruh kualitas hubungan
" ABSTRACT
The objective of this study is to examine the rule of core and peripheral service attributes of homestay industry service quality, personal interaction quality, physical environment quality, functional value, emotional value, and social value. Using relationship quality as the mediating effect, this study purposes a model that assess the influence word of mouth. In addition, Structural Equation Modelling SEM is used to analyze the relationship. The result of this study shows that service quality, physical ... "
2018
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UI - Skripsi Membership  Universitas Indonesia Library