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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Sijabat, Rosdiana
Sharing economy: a study on the factors influencing users' motivation to use ride sharing platforms
" ABSTRACT
This research is intended to explore sharing economy, particularly ride sharing. The study aims to identify the impact of four factors -economic, social, environmental, and technological- on individuals' motivation and decision to use three ride sharing platforms: UBER, GRAB and Go-JEK in Indonesia. Based on available literature, four research hypotheses are tested, namely that (1) economic factors; (2) social factors;(3) environmental factors; and (4) technological factors have positive influence on individuals' motivation and decision ... "
Tangerang: Business School Universitas Pelita Harapan, 2019
338 DEREMA 14:1 (2019)
Artikel Jurnal  Universitas Indonesia Library