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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Shinta Suhartono
Millennials value perception, behavioral intent, and trust toward online-ride-sharing = Persepsi nilai milenial, niat perilaku, dan kepercayaan terhadap transportasi online
" ABSTRACT
Millennials generation touted as the generation tech and is believed to have a role in social movements. They are tech-savvy in which it forces the market to comply with the demand digitally, therefore, they embrace sharing economy activities. Sharing economy gains its popularity in Indonesia in 2013 by the arrival of online-ride-sharing businesses. However, the idea of sharing possession with strangers leaves a trust issue for the service. With the theory of reasoned action and ... "
2019
S-Pdf
UI - Skripsi Membership  Universitas Indonesia Library