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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Sheila Anandara Amir
The effect of social media marketing activities on brand equity and customer response: case study on Cotton Ink's Instagram = Pengaruh aktivitas marketing sosial media pada ekuitas merk dan respon pelanggan: studi kasus pada Cotton Ink di Instagram
" Social media marketing has become one of the most influential type of marketing nowadays as technology has advanced to become apart of our everyday lives to communicate and seek for information through online platforms. Instagram, as the second biggest social network in Indonesia by April 2017, has become one of those online platforms where companies use to execute marketing purposes. The aim of this study is to examine the influence of social media marketing that ... "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
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UI - Skripsi Membership  Universitas Indonesia Library