Ditemukan 2 dokumen yang sesuai dengan query
Seidman, Dan
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Great selling is invisible. Influence occurs at a level just below the buyer's awareness. That's important because today's buyer is savvy and all too familiar with traditional selling techniques. However, a few simple words - the right words - can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer. Some people, for example, want to hear about the money they'll save, while others respond to the pain ...
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New York: [American Management Association;, ], 2012
e20437460
eBooks Universitas Indonesia Library
Seidman, Dan
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Contents :
- Achieving sales training success; uaderstand the sales environment
- Analyze needs
- Design the sales process
- Implement effective training
- Use the right metrics for evaluation
- Plan the way forward
- References & resources
- Job aid: sales training diagnostic tool ...
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Alexandria, Virginia: American Society for Training & Development, 2008
e20441951
eBooks Universitas Indonesia Library