Hasil Pencarian  ::  Simpan CSV :: Kembali

Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
cover
Saragih, Andrew Wilson
The effect of attitude toward Instagram Ads on brand attitude and engagement behaviour = Pengaruh attitude toward Instagram Ads pada brand attitude dan engagement behaviour
" The rapid growth of Social Media user in Indonesia has created a better chance for to advertise a brand that was previously on a general internet platform, into social media platforms. Social network is basically a two-way communication media, however it is not suitable if advertisement on social media only used as a one-way promotion tools. In this study, researcher use Instagram as the social media, knowing advertising feature on this platform offers more feature ... "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
T53889
UI - Tesis Membership  Universitas Indonesia Library