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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Sarabjot Singh
Specialty store and multi-brand store loyalty: an indian consumer perspective. / Sarabjot Singh, Piyush Kumar Sinha, Hari Govind Mishra
" In the competitive era of retailing, retailers need to understand the importance of store format preferences. The study aimed to understand consumer store loyalty; in-depth interview was conducted to examine consumer store loyalty antecedents for two retail formats: specialty stores and multi brand stores. The study conceptualizes store loyalty factors like program loyalty, trust and brand commitment. Trust and brand commitment act as mediating factors between store image and store loyalty formats, and also between brand image and store loyalty ... "
Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
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Artikel Jurnal  Universitas Indonesia Library