Ditemukan 1 dokumen yang sesuai dengan query
Sahupala, Sandra
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Consumer goods companies are facing a challenge in retaining managerial marketing talent, as the business environment provides a limited pool of qualified marketing managers. PT XYZ during the past several years has experienced an increasing attrition rate of marketing managers, of which will result in serious management problems in the near future, if Management does not take action to overcome future leaving of these indispensable employees.
PT XYZ has taken initiative to conduct a recent survey ...
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Depok: Fakultas Psikologi Universitas Indonesia, 2005
T18747
UI - Tesis Membership Universitas Indonesia Library