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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Rosita Safitri
Customer contribution to firms sustainable competitive advantage through innovation in the smartphone industry = Kontribusi pelanggan terhadap keunggulan kompetitif berkelanjutan perusahaan melalui inovasi dalam industri smartphone
" ABSTRAK
This paper examines the customer contribution in sustaining firms rsquo competitive advantage through innovation in the smartphone industry. Previous research claims that innovation is important for firms to sustain their competitive advantage and that it is important to consider the customers to have a better outcome of innovation. This study uses resource based view and dynamic capabilities as the theoretical foundations. It is based on the collection of secondary data from the existing literature, which ... "
2017
S69633
UI - Skripsi Membership  Universitas Indonesia Library