Ditemukan 1 dokumen yang sesuai dengan query
Rizky Maulidina Devaniputeri
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Social media is continuously being one of the main sources of communication and information. With this, there is an increasing rise in social influencers, which leads to the existence of social influencer marketing as a channel to advertise products and for brands to promote their products. The goal of this research is to analyze what are the motivations to follow Indonesian beauty influencers and if social identification with the beauty influencer influences their advertisement clicking ...
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
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