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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Rio Ichsan Syafrizal
Analysis of customer evaluation towards yogu buzz by sour sally
" Sour Sally opening has marked the trend of frozen yogurt started in May 2008. In November 2009, Yogu Buzz by Sour Sally introduced. It is an initiation to reach a new segment, the middle to lower segment by its price scheme that lower than Sour Sally. The objective of the research is to find consumers evaluation of both Sour Sally and Yogu Buzz and how Yogu Buzz affect Sour Sally as its parent brand. The ... "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
T28221
UI - Tesis Open  Universitas Indonesia Library