Ditemukan 2 dokumen yang sesuai dengan query
Rand, Paul M.
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Foreword / by Margo Georgiadis, President , Americas, Google -- Introduction : living a recommendable life -- Preface -- Word of mouth recommendations : marketing's holy grail -- Stew Leonard's and the 30 minute recommendation -- Why Angie and her list are worth $650 million -- Fixing what advertising has broken -- A whole new model for a whole new world -- The power of positive recommendations -- Where, how and why we recommend -- ...
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New York: McGraw-Hill , 2014
658.872 RAN h
Buku Teks Universitas Indonesia Library
Rand, Paul M.
New York: McGraw-Hill, 2013
658.872 RAN h
Buku Teks Universitas Indonesia Library
