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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Raissa Princessa Varinia
Examining the Role of Consumer Impulsiveness in Multiple App Usage Behavior Among Mobile Shoppers : Stimulus by Lazada = Meneliti Peran Impulsif Konsumen dalam Perilaku Penggunaan Berbagai Aplikasi di Kalangan Pembeli Seluler : Stimulus dari Lazada
" In the post-2020 digital era, technology advancements and widespread smartphone adoption have transformed consumer interactions with retail, particularly through mobile shopping apps. Indonesia's e-commerce market is poised to reach a GMV of $160 billion by 2030, driven by an expanding user base projected to reach 131 million by 2028 (Statista, 2023). This study explores how consumer impulsiveness influences the usage of multiple apps among mobile shoppers, focusing on Lazada. Previous research underscores impulsiveness' impact on ... "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
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