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Raffaport, Alfred
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Now is the time to redirect your focus from short-term gain to long-term growthAlfred Rappaport, who first introduced the principles and practical application of "shareholder value" in his groundbreaking 1986 classic Creating Shareholder Value, reiterated the basic message in his 2006 Harvard Business Review article: Focusing on Wall Street quarterly earnings expectations rather than on creating long-term value is an invitation to disaster. Rappaport shows how deeply flawed short-term performance incentives for corporate and investment ...
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New York: McGraw-Hill, 2011
332.6 RAF s (1)
Buku Teks Universitas Indonesia Library
