Ditemukan 1 dokumen yang sesuai dengan query
Putranto Budi Raharjo
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Shopping has also studied in the field of leisure. Dholakia identified three main motives for shopping: utilitarian, family or social interaction and shopping as a pleasure activity in its own right with social and relaxation dimensions. In addition, Dholakia cautioned against the assumption that gender is a key variable, noting that many of the published studies had either all-female or female-dominant samples (Dholakia,R.R. (1999) "Going shopping: Key determinants of shopping behaviors and motivations", International Journal ...
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006
T18547
UI - Tesis Membership Universitas Indonesia Library