Ditemukan 1 dokumen yang sesuai dengan query
Prani Pramudita
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ABSTRACT
The continued development of retail industry in Indonesia makes the competition among companies is getting tougher in the industry. This study is to look further at marketing measures with lifestyle marketing approaches done by retail business, in order to face increasing competition with competitors. The goal is to determine the application of positioning of the brand at retail establishments, principally department stores, find out the themes of positioning message formulation through the selection of media ...
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2012
T31139
UI - Tesis Open Universitas Indonesia Library
