Ditemukan 1 dokumen yang sesuai dengan query
Pfeil, Angela B.
"
Corporations know that marketing to kids is big business?with children influencing more than $500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children?s librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a ...
"
Chicago: [American Library association, American Library association], 2005
e20436059
eBooks Universitas Indonesia Library
