Ditemukan 1 dokumen yang sesuai dengan query
Pfeiffer, Jella
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[This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers’ satisfaction ...
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Berlin: [Springer, ], 2012
e20397106
eBooks Universitas Indonesia Library
