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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Ni Made Pradnya Swari
Investigating The Effects of Host Country’s Characteristics on Hierarchical Model of Entry Modes in Plant-Based Food Companies = Meneliti Pengaruh Karakteristik Negara Tuan Rumah pada Model Hierarkis tentang Mode Masuk pada Perusahaan Makanan Berbasis Tumbuhan
" Purpose: This study examines the influence of host country’s national culture and innovation level on choice of entry mode in the context of the internationalization of plant-based food companies. Design/methodology/approach: A quantitative study was performed using data collected from Hofstede's dimensions, and UNESCO Institute of Statistics, and mode of entry, were controlled by both country-level and firm-level variables, then assessed with logistic regression. Findings: It is found that the more individualistic a culture is, the more likely ... "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
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UI - Makalah dan Kertas Kerja  Universitas Indonesia Library