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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Nesia Isrilmirantie
The effectiveness of localized advertisement communicating word of mouth referral marketing strategies for Global consumer giids in Indonesia
" The focus of the study is advertising ef’fectiveness of the localized advertisement in communicating WOM referral marketing strategy that is adapted by the local culture and custom way of communicating of Indonesian people. Besides that it consumer word of mouth activity is also conducted to the consumer’s pre- purchasing thinking and also the product involvement. Since the focus of the research is a product of a multinational company with a global-localized vision, it is interesting ... "
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
T33854
UI - Tesis Open  Universitas Indonesia Library