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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Nadya Tasya Saraswati
Analysis of the impact of electronic word of mouth (EWOM) and brand awareness on purchase intention with the mediating role of brand image: a case study of online transportation in Indonesia = Analisa terhadap pengaruh electronic word of mouth (EWOM) dan brand awareness terhadap purchase intention dengan brand image sebagai mediator: studi kasus transportasi online di Indonesia
" This study aims to examine and analyze the influence of electronic word of mouth EWOM, brand awareness and brand image on purchase intention of online transportation in Indonesia. The research data is based on 338 respondents who have taken the online questionnaire, and are those who have not yet used online transportation in Indonesia, but have obtained information about it through online media. Purposive sampling method has been used in this research where population members ... "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
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UI - Skripsi Membership  Universitas Indonesia Library