Ditemukan 1 dokumen yang sesuai dengan query
Nadine Adjani
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This research is conducted in order to explore the ways in which social media affects consumer behavior through uses and gratifications. This research is a literature review, drawing from a variety of literature and research works of social media and consumer behavior, which will then be analysed with the theory of Uses and Gratifications. This paper explores what the rise of social media means for online users, how its features enable easier information search for ...
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Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
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UI - Tugas Akhir Universitas Indonesia Library