Ditemukan 1 dokumen yang sesuai dengan query
Mohamad Imron
"
This study examined the rejuvenation of the brand by exploring the effect of
rejuvenating the brand logo in major and minor on attitudes toward the brand
logo, attitude toward the brand, and the brand of modernity. Modernity and the
influence of the brand and attitude toward the brand to brand loyalty. Has the
attitude towards logo researched influenced by the Logo Attractiveness, logo
complexity, logo Appropriateness, and logo Familiarity.
The results of this study indicate rejuvenation of the brand logo of ...
"
2014
S56248
UI - Skripsi Membership Universitas Indonesia Library
