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Michelini, Laura
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[Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative forms of social innovation by combining three elements, the concept of shared value creation, the theory of the fortune at the bottom of the pyramid, and a corporate social entrepreneurship ...
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Heidelberg : [Springer, ], 2012
e20397293
eBooks Universitas Indonesia Library