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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Michael Adhikara Budi
Analisis customer value sebagai dasar penerapan customer relationship management (CRM) di industri telekomunikasi seluler
" Indonesia telecommunication industry has grown rapidly. This growth has increased the competition level in telecommunication industry. indonesia has 3 type of telecommunication services which are fixed line, wireless cellular and lixcd wireless. This cellular telecommunication market has become the largest telecommunication industIy. ln today competition level, if the telecommunication operator want to have high profit, they should have precise marketing strategy. Customer Relationship Management (CRM) concept gives a method to improve customer loyalty by giving ... "
Depok: Fakultas Teknik Universitas Indonesia, 2004
S50026
UI - Skripsi Membership  Universitas Indonesia Library