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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Meutiara Anjani
The interplay of country of origin, type of slogan and sponsorship attempts on consumer product evaluations = Pengaruh negara asal, jenis slogan dan sponsorship dalam produk evaluasi konsumen
" ABSTRAK
This research demonstrated the influence of the country of origin by extending several cues such as sponsorship and type of slogans. In order to achieve the objectives, empirical research on 403 participants was conducted, coming from both developed and developing countries. The results show that there is no significant effect between all of the three variables. Despite the non significant interaction among these variables, we found an interesting pattern of result from a different ... "
2017
S68977
UI - Skripsi Membership  Universitas Indonesia Library