Ditemukan 1 dokumen yang sesuai dengan query
Meity Purwaningrum
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Indonesia is a fast growing market for motorcycle industry. This condition interests many top motorcycle companies to invest their bucks in Indonesia. No wonder that the competition in this field sector can?t be denied. It forces a company to think about how they can beat their competitors. The development of technology is not enough, company needs marketing strategic to face this.
Experiential marketing is a marketing strategy that gives customer more than just feature and benefit. ...
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Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
S-Pdf
UI - Skripsi Open Universitas Indonesia Library
