Ditemukan 3 dokumen yang sesuai dengan query
Mathieson, Rick
New York: Amacom, 2005
658.872 MAT b (1)
Buku Teks Universitas Indonesia Library
Mathieson, Rick
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Call it the digital generation. The iPhone-toting, Facebookhopping, Twitter-tapping, I-want-what-I-want, how-I-wantit generation. By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to 'new media', and hello 'now media'. Featuring exclusive insights and inspiration from today's top marketers as well as lessons from some of the world's most successful digital marketing initiatives, this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers ...
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New York: [American Management Association;, ], 2010
e20440554
eBooks Universitas Indonesia Library
Mathieson, Rick
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Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convenience, but the technologies behind them are also powerful tools for major cutting-edge marketing. McDonalds, Starbucks, Wal-Mart, Prada, and other top marketers are using an array of wireless technologies to transform the way consumers experience the brands they know and trust. Growth is so explosive that the wireless marketing industry is expected to be worth $33 billion dollars globally by 2007. Branding ...
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New York: American Management Association, 2005
e20441766
eBooks Universitas Indonesia Library
