Ditemukan 3 dokumen yang sesuai dengan query
Martin, Dick
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"For better and for worse, few companies have been so prominently and constantly in the public eye as AT&T. Through decades of growth and dominance, followed by its 1984 breakup and a litany of well-documented troubles, the company has soldiered on, by turns thriving and hanging on for dear life ...
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New York: [American Management Association, ], 2005
e20438393
eBooks Universitas Indonesia Library
Martin, Dick
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Everyone puts multiethnic faces in marketing materials, but it's mostly a token gesture. Because even as the U.S. grows increasingly diverse, most professionals have little real knowledge of those different from themselves. "OtherWise" is a deep and engaging exploration of diversity in America and how we can bridge differences-across race, ethnicity, culture, sexual orientation, faith, and even politics. It goes far beyond census data into the realm of cognitive and social science, helping readers break ...
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New York: [American Management Association, American Management Association], 2012
e20437128
eBooks Universitas Indonesia Library
Martin, Dick
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Anti-American feeling is at an all-time high. Other nations and cultures have singled out our businesses, government, and way of life for harsh scorn, widespread resentment, even violence. This book is an exploration of this phenomenon, from its causes and earliest manifestations to current efforts by businesses and other organizations to mitigate it. Based on a deep understanding of anti-Americanism's roots, "Rebuilding Brand America" is a call to action that will help U.S.-based companies prosper ...
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New York: American Management Association, 2007
e20441519
eBooks Universitas Indonesia Library
