Ditemukan 1 dokumen yang sesuai dengan query
Maria Anggia
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Tight competition on the motorcycle industry has shown by the distribution of numerous motorcycle brands in Indonesia. The variety of brand names in nowadays market puzzles the customers. In order to survive and get the biggest share, motorcycle producers have to develop new products that are unique and differ from their competitors. Honda motorcycle has been leading the market Indonesia for more than 30 years. However, PT Astra Honda Motor, as the sole agent and ...
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
T26605
UI - Tesis Open Universitas Indonesia Library
