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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Luthfy Andruskha
The influence of shopping dimensions on consumers motivation to shop at malls: a study on Supermal Karawaci shopping center = Pengaruh dimensi belanja terhadap motivasi konsumen untuk berbelanja di mal: studi kasus tentang pusat perbelanjaan Supermal Karawaci
" ABSTRACT
This purpose of this research is to determine the effect of the seven Shopping Dimensions identified by Bloch et al 1994 on consumers rsquo motives for visiting and shopping at malls specifically in Supermal Karawaci, while simultaneously study the strategies needed for Supermal Karawaci to compete with its competitors in terms of consumer behavior and how it gives them a competitive advantage over other malls. The multiple regression statistical technique for data analysis is used ... "
2018
S-Pdf
UI - Skripsi Membership  Universitas Indonesia Library