Ditemukan 2 dokumen yang sesuai dengan query
Luther, William M.
"
Even if you've created marketing plans before it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch. But with the brand new and completely updated fourth edition of Bill Luther's classic "The Marketing Plan", you'll learn how to navigate this perilous new landscape while actually generating a working marketing plan ...
"
New York: American Management Association;, 2011
e20437923
eBooks Universitas Indonesia Library
Luther, William M.
"
Even if you've created marketing plans before it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch. But with the brand new and completely updated fourth edition of Bill Luther's classic "The Marketing Plan", you'll learn how to navigate this perilous new landscape while actually generating a working marketing plan ...
"
New York: American Management Association;, 2011
e20437443
eBooks Universitas Indonesia Library