Ditemukan 1 dokumen yang sesuai dengan query
Lukas Rahmadin
"
The primary objective of this thesis is to obtain a better understanding regarding the various kinds of things concerning advertising communication, and in particular, its role in building brand image of a product offered by a company In addition, this thesis also tries to analyze an advertisement, and test the effectiveness of the advertisement. The research methodology used is focus group discussion which were conducted from June 26, 1995 through July 1,1995. The sample size ...
"
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1995
S18907
UI - Skripsi Membership Universitas Indonesia Library
