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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Lovea Maharani Indra
Implementation of Social Capital on Building Creative Agencies (Case Study: MAKNA Group) = Implementation of Social Capital on Building Creative Agencies (Case Study: MAKNA Group)
" ......The emergence of creative agencies in Indonesia is in response to marketing strategy concerns that are not too diverse. However, previous studies still focused on the economic capital of a person or a company to build creative agencies (Tasrudi, 2017; Rahayu. 2017; Isyaeva, 2011). To build and maintain a creative agency, they must utilize their social capital to build good cooperative relationships with all parties related to the company. Good relations can be established with ... "
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
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UI - Skripsi Membership  Universitas Indonesia Library