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Mobile phones industry are more competitive nowadays, it makes mobile phones industry should create differentiation of the product. Sony Ericsson which became one of mobile phone provider launches HP K550i with intention to attract buyer intention of consumer by showing product attribute. One of stategy Sony Ericsson Mobile Communication can be seen from the variety of mobile phones product segmentation, such as W series (Walkman), K series (Kamera), P series (PDA) etc. The purpose from ...
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Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
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UI - Skripsi Open Universitas Indonesia Library
