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ABSTRAKRumah sakit merupakan usaha yang padat modal, padat karya dan padat
teknologi. Oleh sebab itu dalam pelaksanaannya sebagai pusat layanan
kesehaum, rumah sakit harus memiliki rencana strategis yang tepat agar RS dapat
bcradaptasi dan terus berkembang sesuai dengan perubahan lingkungan,
perkembangan ilmu pengetahuan dan teknologi
Penelitian ini bertujuan untuk mendapatkan formulasi Rencana Strategis
EKA Hospital BSD yang tepat dan dapat dilaksanakan.pene1itian ini adalah
penelitian operasional dengan menganalisis data kualitatif dan data kuantitatif.
Dari penelitian yang dllakukan didapatkan unsur peluang EKA Hospital
ada!ah kebijakan pemerintah, sosial ekonoml, pendidikan, demografi, grografi
dan !l!knologi. Scdangkan unsur ancaman adalah pesaing. Unsur kekuatan EKA
Hospital adalah visi dan misi, struktur organisasi, SDM, keuangan, Sistem
lnfommsi Manajemen dan pemasaran. Unsur kelemahannya adalah layanan
unggulan.
Kesimpulan hasil penelitian ini, posisl EKA Hospital berada pada future
quadrant ( Matriks TOWS ) dan strategy sel pada matriks IE. Dari
tahap pencocokkan didapatkan strategi yang direkomendasikan adalah penetrasi
pasar. pengembangan pasar, pengembangan produk, integrasi vertikaL Pada
penemunn prioritas kegiatan berdasarkan anallsis QSPM diperoleh :
I.Pennmbahan layanan Poliklinik Spesialis Anak, Kebidanan, Penyakit Dalam
pada hari Minggu,
2.Pengembangan Produk Layanan Unggulan "Maiemicy and Children" .
3.Pengembangan Produk Layanan Unggulan Saraf dan Bedah Saraf.
4.Membuka klinik satelit sebagai jejariog yang on line dengan EKA Hospital.
5.Perubahan layanan Health Screening pada hari Minggu.
6.Perawatan Home Care terpadu.
AbstractHospital is a business with capital intensive, labor intensive and
technology-intensive. Therefore in the implementation as the centre health
services, hospitals must have an appropriate strategic ptan so the right hospital can
continue and adapt and develop in accordance with changes in the environment also
the development of science and technology.
This study nims to get an appropriate and an applicable formulation
Strategic Pkm for EKA Hospita( BSD. This research is a research that analyzing
opcratior1td data with qualitative and quantitative data
From the research, it was found that opportunity factors for EKA Hospital
arc government policy, Social economics, education, demography, geography,
technology. And the threa! factor is the competitor element. Strength factors of
EKA Hospital arc Vision and mission, organizational structure, human resources.
finance. management information system, and marketing, And for the weakness
factor is considered upcrior of service.
Conclusion of this research, the position of EKA Hospital is located on the
future quadrant (TOWS Matrix) and Growth strategy I first cell in the matrix IE.
Obtained from the phase matching strategy that is recommended is by the market
penetration. market development product development, vertical integration~. In the
determination of the priority activities according analysis QSPM obtained;
l. The addition of Children's Services Specialist Clinic, Obstetric, Internist
on Sunday.
2. Product Development considered superior service "Maternity and
Children."
3. Product Development considered superior service Neurology and
surgery
4. Opening networking Clinic as a satelite clinic of the on line EKA
Hospital
5. The addition of a Health Screening service on Sunday.
6. lntegrated home care.
7. Patient Gathering EKA Hospital"
