Ditemukan 2 dokumen yang sesuai dengan query
Kobliski, Kathy J
Madison: Entrepreneur Press, 2005
659.1 Kob a
Buku Teks Universitas Indonesia Library
Kobliski, Kathy J
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"Using clear definitions, entertaining analogies and a conversational tone, Kathy J. Kobliski will walk you through the entire marketing process, pointing out hazards and opportunities along the way, including: comprehensive strategies for promoting your business via a variety of media such as TV, radio, print, direct mail, transit and the internet; easy-to-use work sheets to identify media outlets, monitor changes, track results, and analyze the strengths, weaknesses and threats to your business; and countless strategies ...
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Canada: Entrepreneur Press, 2005
659.1 KOB a (1)
Buku Teks Universitas Indonesia Library